How It Works

Three layers of intelligence, applied in sequence

INSTANT

Make & Model Normalization

Over 1,100 manufacturer variants resolved to 270+ canonical forms. Rule-based model normalization with 13-step pipeline.

J DeereJohn Deere
CATCaterpillar
NHNew Holland
INSTANT

OEM Spec Auto-Population

15,000+ model specifications across agriculture, construction, forestry, marine, powersports, truck, trailer, RV, cranes, compaction, paving, and aggregate. Factory specs auto-populate from make, model, and year — for both new and used inventory.

JD 8R 310 (2022) →

Engine HPPTO HPDrive TypeWeightTransmission
1-2 SEC

Intelligent Text Extraction

Proprietary extraction engine reads free-text descriptions and extracts 220+ potential structured fields across 14 category-specific schemas. Validated on 400+ real listings with zero errors.

"710 hrs, MFWD, deluxe cab..."

HoursDriveCabEngineTrans

Score → Enrich → Optimize

Progressive enhancement for every listing

Step 1

Score

See what’s missing

Listing Quality Score reveals gaps in your data. Know exactly which fields are missing, how they impact searchability, and what to add for maximum visibility.

Included free with every enrichment
Step 2

Enrich

Fill the gaps

Three-layer enrichment creates up to 25 additional structured fields per listing, depending on description depth and OEM spec coverage. Normalization, OEM specs, and intelligent text extraction — all in one call.

Volume-based pricing
Step 3

Optimize

Generate search-ready content

SEO-optimized descriptions, Schema.org markup, and meta tags generated from your structured data. Every listing becomes a search magnet.

Premium add-on

Built for 14 Equipment Categories

Each category has its own extraction schema with custom field definitions, scoring weights, and terminology recognition, tested against real dealer and auction listings.

Agriculture & Forestry

Agriculture51 fields
Forestry36 fields
OPE21 fields

Construction & Industrial

Construction25 fields
Compaction24 fields
Paving23 fields
Aggregate23 fields
Cranes30 fields
Attachments23 fields

Transportation

Truck41 fields
Trailer36 fields

Recreation

Marine27 fields
RV30 fields
Powersports23 fields

226

unique extraction fields across all categories

1,100+

manufacturer name and model variant mappings

15,000+

OEM model specifications in our lookup database

Three Ways to Work With Us

Choose the integration path that fits your team

For platforms and engineering teams

Real-Time API

Single async POST on listing save. Returns structured fields, quality score, and optional SEO content in under 3 seconds. The full Score + Enrich + Optimize suite via one endpoint. Your data never leaves your platform.

Best for

CMS platforms, cooperative networks, marketplaces

View API Documentation

For auction houses and regular catalog publishers

Recurring Enrichment

Submit auction catalogs or inventory files on your schedule — weekly, bi-weekly, monthly. Receive enriched data with quality scores, structured fields, and optional SEO content. Quality report included with every batch.

Best for

Auction houses, consignment sales, weekly/bi-weekly catalog publishers, aggregator platforms

Contact for Pricing

For data cleanup and evaluation

One-Time Enrichment

Send us a file of your listings. Receive enriched data with quality scores, structured fields, and a detailed quality report showing before/after field coverage. Optional SEO-optimized descriptions available. Perfect for evaluating the full suite before ongoing integration.

Best for

Historical data cleanup, archive enrichment, pilot evaluations, one-time data projects

Request a Free Pilot

Volume-based pricing. Contact us for a custom quote.

See it in action

Try the live demo with any equipment listing description.

Try Live Demo

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